by Riya Ubriani | Jul 13, 2026
One of the most critical decisions digital marketers and business owners face when scaling a digital presence is where to allocate their advertising budget. The landscape is dominated by two titans: Google and Meta (formerly Facebook). Both platforms offer...
by Riya Ubriani | Jul 13, 2026
Everyone is talking about Dhurandhar 2: The Revenge. As of late March 2026, the Ranveer Singh-led, Aditya Dhar-directed spy thriller has obliterated box office expectations, crossing a staggering ₹300 crore net in India within just three days. But for digital...
by Riya Ubriani | Jul 13, 2026
You’ve heard it before: LinkedIn is expensive. The CPCs are high, the audience is smaller than Meta, and your first campaign probably didn’t deliver what you expected. Here’s what no one tells you: LinkedIn ads aren’t expensive — poorly targeted LinkedIn ads are...
by Riya Ubriani | Jul 13, 2026
Every year, the Indian Premier League doubles as India’s biggest marketing exam. 67 days. 600 million+ viewers. And brands competing not just for eyeballs, but for memory. IPL 2026 is different though. The usual suspects are gone. New categories are stepping up....
by Riya Ubriani | Jul 13, 2026
The Dubai real estate landscape in 2026 is defined by one word: Velocity. With the city’s skyline expanding toward the 2040 Urban Master Plan, off-plan project launches have become hyper-competitive. It is no longer enough to set up a beautiful sales center...
by Riya Ubriani | Jul 13, 2026
Stop marketing to everyone. Seriously. Here is a scenario that plays out inside B2B companies across India approximately once every quarter: Marketing runs LinkedIn campaigns. Leads come in. Sales calls the leads. Sales comes back to marketing with that particular...
