by Riya Ubriani | Jul 23, 2026
Why Meta Ads lead generation fails in India Vikram runs a fintech startup in Hyderabad. On paper, his Meta Ads account looks healthy: 340 leads in a month at Rs. 210 each. Then his sales team starts dialling. They get through to maybe 60 people. Twelve sound mildly...
by Riya Ubriani | Jul 22, 2026
It’s time to stop trying to reach everyone! Instead, many businesses are now shifting towards more focused strategies that prioritise high-value accounts and meaningful interactions. This is where LinkedIn ads can act as a useful tool for account-based marketing...
by Riya Ubriani | Jul 21, 2026
I guess you are all familiar with people saying, “I just made a Google Ads campaign and did not even get a lead. What was the money spent on?” Or even, “Have you ever launched a campaign via Google and, only minutes after clicking the “Launch...
by Riya Ubriani | Jul 20, 2026
One searches for “best CA near me”, “home loan consultant”, or “book a free skin consultation”. Within no time, your business pops up on the first page of the search results. The person clicks on the ad, goes through your services, fills in the contact form, and...
by Riya Ubriani | Jul 17, 2026
Imagine you are looking for a new pair of shoes; you open Google and type “best running shoes under 3000”. Instead of scrolling through multiple websites, you instantly see products with images, prices, ratings, and the names of different stores, all at the top of the...
